SEO – You hear and read it everywhere! SEO for blogs involves optimising and writing blog content to get higher rankings on search engines like Google. As well as the usual tasks associated with SEO, this includes content creation, on-page SEO, link building and keyword research. This is where a B2C SEO agency can help, or you can simply optimise your blog yourself. This article will show you how.
Why is SEO important for your blog?
There are several ways to increase or maintain traffic to your blog. However, traffic from search engines is still the most consistent and stable way.
How to optimise a blog for SEO?
The following 5 steps will show you how to make your blog SEO-ready. You are welcome to use the seo agency b2c from nuoptima as a template.
Step 1: Find a keyword
Every post written on a blog should contain at least one main keyword. This keyword should, of course, be one that people search for every day. After all, it is impossible to get search traffic for a post that no one is searching for.
For example, if you write about food, you could include the keywords chicken, recipes, ribs, steak and so on. Of course, these are just examples and depending on the food you write about, these keywords will vary.
Step 2: Check search intent
Getting consistent search traffic to your blog posts is essential to ranking well on Google. However, unless people are searching for the blog or blog posts, they will Google for the keywords. It is important to understand whether most people are searching for a blog post or something else. You can do this by typing your keyword into Google and then looking at the search results. The whole point of Google is to give people the right results. That’s why these search results are an excellent way to determine the intent of a search.
Step 3: Choose the right format
It’s important to work out what format and angle is most appropriate for searchers. Most blog posts are written in the following formats:
- Step-by-step guide
- List article
- Opinion article
- Comparison
- Review
- How-to guide
Here you should pay attention to the predominant format in the search results.
Step 4: Create a secure outline
If you have an idea of what your blog post should contain, it will be much easier to write it. Even if you choose your blog outline based on gut feeling, there should be a data-driven approach behind it. This could include keywords used by other businesses, or subheadings similar to those used by businesses that already appear at the top of search results.
Step 5: Write your blog post
Finally, it’s time to write your blog post. The good news is that, ideally, a data-driven outline has already been created, so there is no need to worry about including keywords. Now it’s just a matter of writing and having fun.
Image credits:
WrightStudio – stock.adobe.com
